Direct Sales
GP Strategies has developed comprehensive direct sales training programs for
a host of leading Direct Sales Association (DSA) companies, including Avon, The
Pampered Chef, and Tupperware. We understand how important it is for you to create
a strong and lasting bond with your sales team, so we design
sales training that reinforces that relationship from their first days throughout
their careers.
Build strong connections—and salespeople—from the start.
Many of your new sales team may be changing careers or re-entering the workforce.
So
product training alone is not enough. They also need to learn how to build
a business, recruit, place orders efficiently,
cultivate sales skills and increase their income. Moreover, they have a crucial
need to feel connected to your organization in a personal way.
GP Strategies’s custom
blended training programs give your sales representatives a comprehensive
sales and business toolbox that provides key resources at each stage of their business-development
process. We design our
multimedia e-learning modules and Web 2.0 interactions to have high personal
appeal, using mentorship models, interactive performance support and other techniques
that increase participation and learning retention.
The result? Transforming novice home-business owners into confident “brand
advocates” of your products—salespeople who not only stick around, but
actively support your products—get customers excited about your company and
establish thriving direct-sales businesses.
Deploy rapidly to meet market demands.
Key to the value of a training program for the direct sales industry is the ability
to rapidly train your new recruits on the value of your brand, the required skills
needed to conduct business and product knowledge and how to best transfer that knowledge
to their customers and potential recruits. There is a short window of time between
their first enthusiasm and then potential discouragement. A strong training program
can help build the skills and confidence of your recruits, helping them become established.
GP Strategies’s pioneering work developing several of the industry’s most successful
e-learning programs gives us the ability to quickly develop and deploy blended
programs with the technical infrastructure increasingly used to measure and manage
program success.
Hear what Avon has to say about GP Strategies’s training.
GP Strategies partnered with Avon to launch The Beauty of Knowledge, a training program
that supports Avon’s representatives. To establish training needs, GP Strategies conducted
phone interviews with Avon representatives, met with Avon stakeholders, and examined
existing training. The resulting courseware blends business development strategies
and applied sales skills designed to support Avon representatives at every phase—from
business launch to web site marketing, sales acceleration, and order management.
“These courses not only teach me new techniques and technology,” said
Karen Tucker, Avon’s Women of Enterprise 2006 Senior Executive World Leader,
“they also keep me refreshed on the basics of running my Avon business.”
To learn more about GP Strategies’ training for the consumer direct sales industry,
contact us today: